Description
 
i.  A detailed Business Plan with clearly mapped out strategies and Unique Selling Point
 
ii.  A 3-year business financial projections showing minimum required capital for take-off and 
ROI plans
 
SAMPLE CONTENT PAGE:
 
1.0 Executive Summary
 
1.1 Objectives
 
1.2 Mission
 
1.3 Keys to Success
 
2.0 Company Summary
 
2.1 Company Ownership
 
2.2 Location and facilities
 
2.3 Start-up Summary
 
Table: Start-up Funding
 
3.0 Products
 
3.1 Competitive Comparison
 
3.2 Future Products
 
4.0 Market Analysis Summary
 
4.1 Target Market Segment Strategy
 
4.2 Market Segmentation
 
4.3 Industry Analysis
 
4.3.1 Barriers to Entry
 
4.3.2 Competition and Buying Patterns
 
4.3.3 Main Competitors
 
4.4 SWOT Analysis
 
4.4.1 Strengths
 
4.4.2 Weaknesses
 
4.4.3 Opportunities
 
4.4.4 Threats
 
4.5 PESTLE analysis 
 
4.5.1 Political
 
4.5.2 Economic
 
4.5.3 Social
 
4.5.4 Technological
 
4.5.5 Legal 
 
4.5.6 Environmental 
 
5.0 Strategy and Implementation Summary
 
5.1 Value Proposition
 
5.2 Competitive Edge
 
5.3 Marketing Strategy
 
5.4 Sales Strategy
 
5.4.1 Sales Forecast
 
Table: Sales Forecast
 
6.0 Management Summary
 
6.1 Organizational Structure
 
6.2 Management Team
 
6.3 Personnel Plan
 
7.0 Financial Plan
 
7.1 Breakeven Analysis
 
7.2 Projected Profit and Loss
 
Projected Cash flow Statement 
 
7.3Projected Cashflow Statement -  Year Three
 
7.4 Projected Balance Sheet